Monday, July 2, 2018

The History Of Adidas Part-2

As one of the most iconic sportswear brands alive today Adidas has been around for 92 years. Want to learn about this classic brand’s rich history? Read on for all you need to know about Adidas.




Excerpt

Brand Names: Adidas
Founder: Adi Dassler and Rudi Dassler
Relationship: Brother
Initial Size: Laundry room
Place: Herzogenaurach Germany
Initial Name:  Gebrüder Dassler Schuhfabrik

Adi Dassler

Adidas’s history begins in 1924 with two German brothers and a washroom. The Adidas founder Adi Dassler and Rudi Dassler began producing shoes in their mother’s laundry room in the small town of Herzogenaurach, Germany. The desire was to create the ultimate sport footwear for athletes around the world. From here the brothers began the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) which was to be the birth of the Adidas shoe brand.

Early days

Adidas was founded by Adolf Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler SchuhfabrikThe electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.



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