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Lets track the success of PUMA through time-line
Year: 1960
Lets track the success of PUMA through time-line
Puma’s success story continued in track and
field when partner Armin Hary won 100m competition at the Olympic games Rome,
In 1960 the company became first shoe manufacture using the technique on advanced
vulcanization production technique, whereby the sole and the shaft of the boot
are bonded.
Year: 1962
second time in a row, PELE wins Chile and Brazil
world cup using PUMA Boots
Year: 1964
Olympic Games Tokyo, Gaston Roelants of Belgium (3,000m
steeplechase), Mary Rand of Great Britain’s (long jump) Abebe Bikila of Ethiopia’s (marathon)
wearing PUMA wins gold medal
Year: 1966
Portuguese striker sensation Eusebio striker Portuguese
1966 England World Cup top scorer, continued good performance and this top
score accomplishment was awarded by PUMA with introduction of legendry King
boot in 1968
The logo with the jumping cat, today one the most famous trademarks worldwide, is created by Lutz Backes, a cartoonist from Nuremberg. As the product range is extended to include not only shoes but also sportswear, the logo begins to appear more frequently on PUMA products such as performance apparel and bags.
Nonetheless, PUMA athlete Tommie Smith wins gold in the 200m in similar PUMA spikes and causes a stir: he and his teammate John Carlos (bronze) raise their fists in the Black Power salute, protesting against discrimination of African Americans and other minorities in the USA, apartheid and racism. In addition to Tommie Smith, Lee Evans (400m, 4x400m), Willie Davenport (110m high hurdles) and Bob Seagren (pole-vault) win gold wearing PUMA shoes.
Year: 1970
Year: 1967
Nurember based cartoonist Lutz Backes designed the logo of
Jumping Cat, and soon it began to appear on products of PUMA,
The logo with the jumping cat, today one the most famous trademarks worldwide, is created by Lutz Backes, a cartoonist from Nuremberg. As the product range is extended to include not only shoes but also sportswear, the logo begins to appear more frequently on PUMA products such as performance apparel and bags.
Year: 1968
The
“Sacramento” brush spike amazes with its innovative brush soles – 68 small,
only 4mm long bristles in the front area of the foot: Numerous American
athletes, who wear the boot, set new world records just a few weeks prior to
the games in Mexico. However, according to the association, the shoe is deemed
“too dangerous” and consequently banned. All athletes wearing the shoe have
their world records withdrawn – a fact that has not been rectified until today.
Nonetheless, PUMA athlete Tommie Smith wins gold in the 200m in similar PUMA spikes and causes a stir: he and his teammate John Carlos (bronze) raise their fists in the Black Power salute, protesting against discrimination of African Americans and other minorities in the USA, apartheid and racism. In addition to Tommie Smith, Lee Evans (400m, 4x400m), Willie Davenport (110m high hurdles) and Bob Seagren (pole-vault) win gold wearing PUMA shoes.
Year: 1970
Pele – “Player of the Tournament” – PUMA KING boots in his feet took Brazil win country’s third World Cup title.
The PUMA KING from 1970 comes with a revolutionary flat structure that makes it lighter. In order to increase its softness and comfort, kangaroo leather is used for the very first time.
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